A woman staff of Asustek Computer Inc, a
ASUS predicts that commercial PC prices may rise by about 10% in the second half of 2026 due to rising costs of key components, and is optimistic that AI edge computing and enterprise replacement demand will support the market in 2027. (Image shows a commercial laptop.)

[Taipei, Oct. 27] ASUS expects commercial personal computer (PC) prices in Taiwan to rise by about 10% in the second half of 2026, driven by higher costs for key components. The company is also optimistic about the commercial PC market in 2027, saying corporate device upgrades and AI edge computing demand are expected to support both shipments and product prices.

According to a Central News Agency report, Liao Yi-hsiang, general manager of ASUS' unified systems business, said commercial PC prices had already risen by nearly 30% in the first half of 2026. Price increases are expected to moderate in the second half, but overall prices could still climb by about 10%.

Liao said changes in component supply and costs were key factors driving up prices for complete systems. Looking ahead to the first half of 2027, feedback from the supply chain still points to a gradual rise in costs. Commercial PC prices are therefore expected to have room to grow by more than 5% from the end of 2026, with no clear downtrend currently in sight.

On Oct. 27, ASUS and Intel jointly launched the new ASUS ExpertBook A7 commercial laptop, powered by the latest Intel Core Series 3 processors and designed with a lightweight chassis and an emphasis on durability.

The company said the commercial market has relatively stable demand, as businesses and government agencies must continue to maintain daily operations, information security and device management. Even as procurement prices rise, some customers may continue to buy equipment according to their replacement cycles.

AI edge computing has also emerged as a new source of demand in the commercial PC market. Rather than relying entirely on cloud computing, some companies are beginning to process data and run AI inference on local devices, while sending tasks that require greater computing power to the cloud. In specific use cases, this hybrid model could balance response times, data privacy and cloud costs.

Liao said corporate and government tenders had been issued one after another this year, while some large customers had also increased their procurement budgets. ASUS' commercial PC shipments in Taiwan rose by more than 20% year on year in the first half of 2026, with growth in the value of complete-system sales even stronger.

However, continued increases in commercial PC prices could add to the pressure on information technology equipment budgets at businesses and government agencies. Actual sales could still fall short of industry expectations if component supplies improve, corporate procurement is delayed or the market becomes less willing to accept higher-priced equipment.

For corporate buyers, procurement decisions involve more than comparing prices. They must also assess equipment life cycles, cybersecurity support, maintenance costs and whether AI applications meet their actual work requirements.